Technology vs. The Personal and Hands-on Approach…Why can’t it be both?
When it comes to making life easier for our clients and introducers alike, we have always been keen to embrace technology and adopt new systems, whether that be: online enquiry systems, case tracking or ongoing case management, and try to ensure that we stay abreast of any advancements in the industry where we see the integral benefit to our Client offering, including the re-launch of our website last year.
However, whilst we have seen the development of various sourcing systems in the residential world have brought with them a more automated approach to finding the best terms available for a client for a given enquiry, it has always been our opinion that this isn’t as straightforward in the Commercial Market, and that a tick-box approach doesn’t necessarily bring with it the best outcome.
We have always prided ourselves on our ability to find our Clients the best terms available in the Market, however this isn’t always as uncomplicated as just finding the highest gearing or lowest rate. We ensure we realise what our Client really wants, what their buy-in factors or business aspirations are and then ensure we do all that we can to deliver on that requirement.
I have often overheard people refer to Omega as a ‘Traditional Broker’; however I don’t necessarily see this as a bad thing, quite the opposite in fact.
Every enquiry we receive is handled by a member of our Broker team, all of whom have many years of prior banking experience, this experience allowing us to apply a hands-on personal approach with every client, identifying that every customer and enquiry is different.
By personally understanding lenders’ appetite in different sectors of the market, what they will and won’t do and may be willing to ‘take a view on’, we are able to achieve market leading conversion rates, as well as gain support for an application where other brokers may have failed.
I’m not by any means disregarding the use of technology in the commercial industry, but acknowledging we must find the right balance between new systems and traditional values, ensuring that we embrace technology within our business whilst continuing to add value and deliver a personal service.
Mark Jones, Sales Director, Omega Group
Technology vs. The Personal and Hands-on Approach…Why can’t it be both
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